To celebrate the launch of Artemis II, why not launch your own mission to the top of search results? When we released EKM SEO in February, the response was incredible. Our March webinar showed just how eager businesses are to take their SEO to new heights. If you missed it, we have shared a full Q&A in a separate blog post and we will be sharing more insights in future posts as businesses unlock the full potential of the tool.
The power of EKM SEO starts before you even see results. By understanding your business, your audience, and your goals, SEB, the AI assistant driving the tool, crafts a strategy that is laser-focused on the traffic and customers that matter most. Here is how EKM SEO’s setup gives SEB the insight it needs to deliver real impact.
Precision Targeting from the Start
SEB needs to know where your business operates. Whether you serve the entire UK or a specific region, the tool uses this context to ensure your SEO reaches the right audience. Localised focus means every optimisation, every keyword, every suggestion is designed to attract visitors who are most likely to convert.
A Clear Picture of Your Business
SEB automatically analyses your website and generates a starting description of your business – but your edits make all the difference. The more accurate your description of products, services, and target customers, the smarter SEB becomes. This clarity allows the AI to identify opportunities, optimise content, and guide actions that directly impact your traffic and conversions.
Outperform Competitors
By understanding who your competitors are and what they’re targeting, SEB can uncover untapped keyword opportunities and highlight areas where you can gain an edge. This insight doesn’t just help your SEO – it ensures your business stays visible where it matters most.
Highlight What Matters Most
Selecting key products or services prioritises what drives your revenue. SEB uses this to focus efforts where they matter, making sure your website is optimised for what your customers are searching for – so your best offerings get the attention they deserve.
Smarter Decisions with Data
Connecting your Google accounts (Analytics, Search Console, Business Profile) gives SEB access to essential insights. From understanding who’s visiting your site to how Google displays your pages, these connections help the AI make decisions that improve visibility, increase engagement, and drive more qualified traffic. Each account adds a unique layer of understanding:
Google Analytics – Tracks who visits your site and how they interact. SEB uses this data to identify high-value pages, optimise for user engagement, and refine your strategy based on real visitor behaviour.
Google Search Console – Shows how your site appears in Google search. By analysing impressions, clicks, and search queries, SEB can fine-tune your pages to improve rankings and ensure your website is being seen by the right people.
Google Business Profile – Essential for bricks-and-mortar businesses or those with a physical address. SEB uses this to enhance local SEO, helping your business appear in local searches and attract nearby customers.
Keywords That Actually Work
SEB generates thousands of potential keywords and filters them down to the top opportunities – those that balance search volume and competition. These aren’t just random terms; they guide every optimisation action, help create new pages if needed, and ensure your site ranks for searches that matter to your business.
Optimised Pages, Automatically
Behind the scenes, SEB assigns the best keywords to your pages and monitors performance, adjusting as needed. This automated precision saves time while ensuring that every page is working hard to attract traffic and boost your search rankings.
With these foundations, SEB isn’t just following rules – it’s executing a strategy that’s uniquely tailored to your business. The setup process builds the context and insight needed for SEB to start making a real difference from day one.
This is only the beginning. For deeper insights, check out our blog covering the webinar Q&A, and stay tuned for future posts where we’ll share even more strategies and takeaways to help your business grow with EKM SEO.
Also, don’t forget to check out the webinar recording, for more information about on-boarding with EKM SEO.
