Turn search traffic into sales revenue with search engine optimisation (SEO). Discover how SEO drives sales – and how EKM’s managed service can help.
When looking for ways to boost sales, ecommerce businesses often turn to paid advertising as their first strategy. As digital marketing experts, we understand why – paid advertising has a good track record when it comes to driving conversions. In the last 12 months, EKM’s paid advertising experts generated over £6.6 million in revenue for online shops, so we know from experience just how much of a difference paid ads can make to sales.
But while paid advertising should form part of your sales strategy, it shouldn’t be the only way you bring in sales. While it’s effective, it can become expensive. Plus, not all users trust online ads, and some get tired of seeing them, making them less effective in driving sales.
To sell more online, your paid advertising campaigns should be combined with organic strategies like search engine optimisation (SEO). SEO is the process of improving your website and your content to boost visibility in search results. It helps you reach people who are looking for your products or services – without having to pay for ads.
Discover how SEO drives online sales, and how EKM can turn search traffic into sales for your ecommerce business with our managed SEO service.
Brings high-intent visitors to your online shop
Not all website traffic is equal. While some shoppers are ready to buy, others are still in the early stages of the sales funnel and are less likely to make purchases soon. Driving high-intent traffic to your website is smart because it’s easier to convert customers who are actively looking for products or services – and SEO can bring more of this traffic to your site.
SEO boosts your site’s appearance in search results when potential customers are looking for products or services like yours. By getting your website closer to the top of organic results, you improve your chances of being noticed ahead of competitors, bringing more ready-to-buy visitors to your website.
Builds trust that leads to conversions
No matter how interested shoppers are in your products or services, they won’t want to take the next step and make a purchase if they feel that they can’t trust your business. With fraud and cybercrime on the rise, online shoppers have become extra cautious, which means building trust with potential customers is more important than ever.
People trust popular search engines like Google. In fact, 80% of online users say they trust brands more when they’re in the top hits for online searches. If your website appears near the top of the results, they’re more likely to see your business as credible – and SEO can improve your website’s ranking on search engines to help you achieve this. By using the right keywords, publishing high-quality content, improving site speed and earning backlinks (links to your website from other websites) from reputable sources, you show online users that your online shop is reliable.
Increases visibility at key moments
Most online shopping journeys start with a search. Capterra reports that 75% of UK consumers turn to search engines first when shopping online. Whether someone is researching a product or service, comparing options, or ready to buy, showing up in relevant search results puts your shop in front of potential customers and positions your brand as the go-to for every query along the way.
By targeting keywords across every stage of the buying journey, SEO keeps your business visible from start to finish. This consistent presence keeps your brand top of mind and makes it easier to win sales when the time is right.
Delivers long-term results
Paid advertising gives you a quick way to put your products or services in front of potential customers when you need to boost sales – but once your budget runs out and the paid traffic stops, so will your sales opportunities.
Unlike paid ads, SEO continues to bring in traffic over time. Almost 73% of pages ranking in Google’s top 10 are over three years old, highlighting the benefit of long-standing content. A consistent flow of potential customers creates more opportunities to generate revenue, making it a smart strategy for long-term sales growth.
Sell more online with EKM’s managed SEO service
Generating online sales through SEO requires knowledge, time and skills you may not have at your disposal – but EKM can help. With our managed SEO service, our digital marketing experts will handle SEO for your online shop. From keyword research to SEO-optimised content, we’ll take care of all the work that needs to be done to drive qualified traffic and boost sales. Request a callback to get started with our service.
