How great ecommerce website design can increase online sales

There are many factors that play a role in your ability to grow online sales. From generating trust to creating a good user experience, website design is significant in the customer decision-making process and ultimately your ability to sell more.

That’s why designing and maintaining a strong website is vital. A well-designed website typically experiences a significant boost in sales—often around 25% or more. 

Let’s take a look at how outstanding website design can lead to more sales for your ecommerce business – and how EKM can help you achieve this.

Build trust that leads to sales

Online shoppers decide within 50 milliseconds whether they trust a website. If they don’t, not only do they not buy, but they also leave the site and don’t return. The right design visuals can help convey your brand’s tone and message, help attach the online store to your existing brand reputation and convey professionalism, legitimacy and trustworthiness, keeping customers engaged and spending on your website.

Drive conversions with a seamless path to checkout

Website flow is a crucial part of the design process – you need to guide customers through a journey that leads to a purchase. If the user experience is disjointed or your call-to-actions are poorly placed, you risk losing potential sales. It is also important to constantly review this, as what works for one product or page may not work for another so ensuring the journey is tailored to your products and adapted based on analytics can enable you to greatly improve your ability to boost online sales.  

Boosts sales with a seamless experience on every device

With 59% of ecommerce sales coming from mobile phones, it’s important to ensure your shopping experience is seamless and enjoyable across all devices. If your website isn’t mobile-friendly, you risk losing potential sales to frustrated customers and alienating a significant proportion of your market. In fact, 33% of those who abandon their carts put this down to design and UX complications such as website errors or complicated checkout processes. By prioritising seamless functionality across devices during the design phase of your online store, you avoid these hurdles and set yourself up with the best opportunity to make more online sales.

Maximise your sales with support from EKM’s design experts

A strong ecommerce website doesn’t just look good, it plays a vital role in your success. Building an effective website in a modern market takes more than just a template, you need strong design, industry and tech know-how, and the time to fully invest in the functionality of your website. Without all of these key elements your website will fail to meet its full potential and therefore be detrimental to sales and success. 

That’s where EKM’s custom design service comes in. We can help you create an amazing website without having to take time and focus away from other key aspects of your business. 

Discover the benefits of our ecommerce design service for your online shop.

Designed with expertise

EKM’s custom design service provides you with websites that are not only visually well-made but are strategically designed to drive sales. With our team of experienced designers and ecommerce specialists every detail is taken into account, from audience and products, to business goals. Drawing on years of experience in their field, our team of designers give you the confidence in your website that every business needs. 

Bespoke design

Unlike generic templates, EKM’s custom designs tailor the look, layout, and user experience to match your brand and target audience. An EKM custom made website provides you with the tools to stay competitive in a densely populated market. Tailored to the exact needs of your target audience and industry, improving on the pitfalls of your competitors, a custom made website helps to create a seamless shopping experience that sets you apart from competitors, reduces bounce rates, improves customer satisfaction and boosts conversion rates. 

Reclaim your time 

When you’re trying to juggle the day to day stresses of running a business every second is valuable so losing time to tasks such as building a website can be detrimental.  Any website can be time consuming to build but even more so if you want to build a tailored website that is designed for more than basic functionality. By using EKMs custom design service not only do you get a well-made website but you also reclaim the time you would’ve lost enabling you to reassign this time to other tasks that can help boost your sales such in other ways as product management, marketing, and customer management.  

Boost your online sales with an ecommerce store designed for conversions

EKM’s designers are ready to increase sales for your online shop with a website that turns heads and sells more, too. Request a callback to get started with our ecommerce design service today.