2026 is here, and it’s the perfect time to make this the year your business really grows. Over the next few months, we’ll be exploring how SEO, PPC, and Email Marketing can work together to give your sales a serious boost.
But here’s the thing: SEO isn’t like PPC or email campaigns. When you Kickstart Your SEO activities, there’s no magic switch for instant results. It takes time, attention, and consistency, but when it works, it sticks. We recently shared an article about how SEO can turn search into sales, and today I want to highlight one of the biggest misunderstandings people have when they first dive in.
The Big SEO Misunderstanding
Many eCommerce businesses expect new pages – whether product pages, category pages, or seasonal campaign pages – to shoot to the top of search results straight away. Even a perfectly optimised page doesn’t work that way. Google and other search engines need time to find it, understand what it’s about, and compare it to competitors. A new page starts with no authority, no engagement history, and no ranking reputation. Think of it like making a new friend – trust has to be earned.
What to Expect with New Pages
Months 0–3: Getting Started
At first, don’t expect fireworks. Traffic might be low, and sales or leads minimal. That’s normal. Use this time to focus on the essentials: site structure, metadata, Google Business Profile, and making sure everything is set up properly.
Months 3–6: Tiny Wins
Your keywords might start moving, and some traffic could trickle in. It’s still early for commercial impact, but you’ll begin to see signs that your strategy is working. How fast this happens depends on your site’s authority, your niche competition, and the quality of your content.
Month 9 onwards: Things Start Clicking
Around nine months in, you should notice real results. Pages gain visibility, traffic grows, and more leads, calls, and sales start coming in. Some niches take longer. Technical issues, duplicate content, or a clunky user experience can slow things down, but the important thing is that SEO starts to pay off.
The Power of Starting Early
This is where starting early makes all the difference. The sooner you begin, the more time your pages have to build authority. Pages can gain trust and visibility well before key moments arrive, whether that’s late summer, seasonal promotions, or major sales events. Starting early means your website is ready to perform exactly when shoppers are looking.
Creating evergreen seasonal pages months in advance is a great example. A URL like /summer-garden-deals/ or /black-friday-deals/ avoids including the year, so it can remain evergreen and be used year after year. Even a small amount of content – product or category teasers, short guides, or helpful tips – makes the page useful to visitors and gives it authority before the peak season. Supporting it with internal links and some early link building gives it an even bigger head start.
Waiting until the month before a season or sale means starting from scratch and competing with pages that have been building authority all year. Start early, and your seasonal pages have a much better chance of being found right when shoppers are ready to buy.
Now, Here’s Something You’ll Want to Know
Here’s a little teaser: we’re about to introduce something on the EKM platform that could seriously boost your SEO efforts. Stay tuned for the full reveal, or if you can’t wait, our experts are ready to help today with anything SEO related. Book a call now to speak to one of the team!
Plus, keep an eye on this blog over the next few months – we’ll be diving deeper into SEO, sharing tips, insights, and strategies to help your business grow.
