Growing online sales with search engine optimisation (SEO) is easier said than done! Fortunately, EKM makes it simple and easy with our SEO service.
With over 42% of UK shoppers starting their purchase journey on search engines, search engine optimisation (SEO) offers a fantastic opportunity to bring more visitors to your website and boost your online sales.
But if you’ve tried to maximise ecommerce sales with SEO before, you’ll know it’s easier said than done! SEO turns browsers into buyers, but it’s time-consuming, challenging and changing all the time.
If you don’t have the time to learn SEO or it’s got you scratching your head, let EKM take care of the work for you. With our SEO service, our experts will grow your online sales through improved search results and increased traffic to your website – all you have to do is sit back and watch the revenue roll in!
Before we dive into how we’ll unlock sales growth for your ecommerce business with our managed service, let’s explore what SEO is and how it drives sales.
What is SEO?
SEO is the practice of optimising your web pages to rank higher on search engine results pages (SERPs). It’s crucial to the success of your ecommerce business for several reasons:
- Increased visibility – ranking higher in search results increases your site’s visibility and brings more potential customers to your website without the cost of paid ads.
- Builds trust and credibility – websites that rank high in search results are perceived as trustworthy and reputable by users.
- Improves user experience – a website that’s easy to navigate and mobile-friendly makes your shopping experience more enjoyable, increasing sales conversions.
- Competitive advantage – with strategic SEO, you’ll outrank competitors and increase your market share.
Boost your online sales with our SEO service
Discover how we’ll bring in more sales for your online shop with our SEO service.
Keyword research
Every great SEO strategy begins with understanding what your audience is searching for, which is why our experts will perform keyword research to identify relevant long-tail keywords to reach people ready to buy your products. While broad terms catch volume, long-tail keywords catch intent. Plus, keywords between 10 and 15 words get almost double the number of clicks than single-word terms.
Product page optimisation
Your product pages need to do more than showcase your offerings – they need to rank well. With 75% of searchers never going past the first page of search results, it’s important to optimise your pages to get your products in front of potential buyers. Here’s how we’ll improve your product pages to boost your position on search engines:
- Add target keywords in page titles and meta descriptions
- Use headers and bullet points to make content easy to read
- Add descriptions (known as alt text) to images
- Make sure your pages look great and load fast on mobile devices (at the end of 2024, 75% of online shopping orders were made via smartphones).
Content marketing
There’s so much more to content marketing than simply posting blogs. Content marketing is all about creating relevant content to attract and engage your target audience and ultimately convert these visitors into buyers. The goal is to share content that provides value to your audience, such as problem-solving or answering a question, and addresses their pain points, needs or interests.
With our SEO service, your content marketing strategy will feature a mix of content types, including the following:
- Blog posts
- How-to guides
- Case studies
- Webinar
- Videos
- Product comparisons
High-quality backlinks
Backlinks (links from one website to another) are like ‘votes of confidence’ from other sites. They tell search engines your site is trustworthy, helpful and relevant, helping you boost SEO rankings, increase traffic and improve your credibility – all of which can lead to more conversions. It’s important to note that not all backlinks are equal. Backlinks from high-authority websites carry more weight than ones from sites with low domain authority. To see if a website has a high authority, you can use a free website authority checker.
To earn high-quality backlinks for your ecommerce website, we’ll start with these steps:
- Submit guest posts to reputable websites.
- Share blogs on trends in your industry that will likely be picked up and shared by media outlets.
- Partner with bloggers in your niche by offering your products or services in exchange for reviews (with links to your website).
Let EKM grow your sales revenue with SEO
Our team of experts are ready to take their knowledge and experience to boost your search engine rankings, increase qualified website traffic and bring in more sales for your online shop. Take the next step to unlock ecommerce sales growth – request a callback.
