Want to turn more browsers into buyers? Let EKM unlock more sales for your online shop with pay-per-click (PPC) advertising, delivered by our expert team.
Poor visibility in search results, low-quality website traffic, shoppers who browse but never buy – sound familiar? These are just some of the challenges your online shop may be facing while trying to boost online sales.
Selling online can feel like a losing battle, but there is a strategy that can turn things around: pay-per-click (PPC) advertising. Discover how PPC ads can bring your products to the forefront online, drive qualified traffic to your website, and turn browsers into buyers.
Instant visibility
No matter how great your products are, they won’t sell if shoppers don’t see them. With countless competitors vying for your audience’s attention, you need a fast way to put your products in front of potential customers – and that’s what PPC can do for your business. PPC ads can place your products at the top of search results, increasing your visibility and capturing the attention of online shoppers.
Targeted traffic
Are people landing on your website but leaving too soon? Chances are you’re not attracting shoppers who are ready to buy, but with PPC, that’s easy to change. PPC advertising enables you to target your ideal customers by demographics, interests and location, helping you deliver the right ads to the right people.
Remarketing
If visitors to your online shop spend tonnes of time browsing but leave before buying products, PPC can help bring back customers, turning missed opportunities into sales, with remarketing. Remarketing is a strategy that involves showing ads to people who’ve visited your website or interacted with your brand, aiming to reignite their interest and inspire action. By setting up compelling remarketing campaigns, you can catch the attention of interested shoppers who didn’t buy the first time, and bring them back to complete purchases.
Campaign optimisation
Anyone can set up and run PPC campaigns, but getting real results requires strategy, testing and constant optimisation. By tracking how much you’re spending, how many conversions and sales your ads are generating, and the cost per conversion, you can monitor performance and make changes to improve the success of your campaigns.
Let EKM take your online sales to new heights with PPC
PPC is an essential digital marketing tool that can unlock more sales for your online shop. But running campaigns calls for knowledge, skill and time. As an ecommerce business owner, your time is valuable, and any time spent learning or working on PPC could be spent growing your business.
The good news is that you don’t have to take on PPC alone. EKM’s paid advertising experts can do the work for you with our managed PPC service. Over the past 12 months, our service has generated over £6.6 million in revenue for EKM customers, and you can count on us to turn more clicks into conversions for your online shop. Get in touch today to get started.
