Why great ecommerce design is important for your online shop

Attracting visitors to your online shop is just the first step – keeping them interested is the real challenge. That’s where website design comes in. While several factors influence whether visitors stay on your site, engaging design plays an important role in encouraging visitors to browse, add items to carts and complete purchases. 

Let’s explore the importance of great ecommerce design and why we recommend managed services like EKM’s Custom Design service over DIY work or hiring a design agency.

Makes a solid first impression

In ecommerce, you’ve often only got one chance to win over customers. According to Google, visitors form an opinion on your website in less than 50 milliseconds, and this first impression depends on factors such as structure, colours, spacing and symmetry. A site that looks good and works well will help you win over customers the moment they land on your site. 

Builds trust and credibility

Customers are becoming more aware of the risks of online shopping, meaning trust is more important than ever for your business. Professional-looking website design with consistent branding makes your shop feel more established, giving your customers the confidence to buy your products.

Boosts your sales conversion rate

You may be focused on how your website looks, but functionality is just as important as aesthetics. Smart ecommerce design reduces friction and guides customers towards conversions, leading to more sales and happier customers who will return for future purchases. 

Encourages repeat visits and loyalty

Loyal customers are gold for online shops! Repeat customers spend 67% more than new customers, and 41% of an ecommerce store’s revenue is created by only 8% of its customers. Design that creates a memorable and enjoyable shopping experience will keep customers coming back, leading to improved loyalty and more revenue from repeat business. 

Managed service vs. DIY vs. agency: What’s best for your business?

Choosing how you build or upgrade your ecommerce website is a big decision. 

DIY design offers affordability and control, but it demands time and skill. Without both, creating the online shop you’ve envisioned for your business will take much longer. 

While an agency can deliver high-end results, your website project may be handled by a freelancer or intern who sees it as just another task on their to-do list, leading to a generic website that lacks strategy. 

A managed website design service strikes the perfect balance. It gives you a bespoke site created by a team of ecommerce designers who know how to build a beautiful online shop that drives results. With EKM’s managed Custom Design service, the benefits are even greater:

• One point of contact – deal with one team for platform management, support and design – no back-and-forth between multiple providers. 
• Platform experts – our designers know the platform inside and out, meaning faster setup and a high-performing site from day one. 
• Design that drives results – design decisions are made with platform capabilities in mind, so your site doesn’t just look good – it’s optimised for conversions.
• Easier maintenance – with our team managing everything, you won’t need to worry about software updates affecting the design and layout of your site.

With EKM powering your website and ecommerce design, you can trust that it’s optimised for sales growth. 

Unlock the full benefits of great design with EKM 

Let us create an ecommerce website for your business that looks great and drives more sales. Contact us today to get started with our Custom Design service.