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How to get customers to leave positive reviews for your online shop

With a little creativity and planning, ensuring that every customer has an experience worthy of a glowing review is easy. Putting in the time to carry out a targeted strategy will help you to improve customer satisfaction and boost the amount of people that leave your shop a review.

How to make sure the reviews are positive

Clearly state delivery expectations and then surpass them

Tell your customers how long they can expect to wait for an item- this will avoid customers thinking that a delivery has taken longer than it should. Ensure that you deliver within that timeframe at least, or ideally surpass it. If your estimated delivery time is six days, aim to get it to the customer in four.

Think outside of the box

Go the extra mile to ensure that your customers enjoy opening your packages. Minor details such as pleasantly decorated packaging, discount coupons for further purchases and including a free gift will make your store stand out, and customers more eager to give back with a review.

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Graze packaging
Quality control

Have some sort of quality control at the final point of packaging. This seems simple, but it will minimise the chance of customers having a problem with their order.

Deal with problems like a pro

If a problem should arise, go beyond the call of duty to rectify the situation. You want to turn the situation around and leave your customers raving about how well the customer service team dealt with the issue rather than what a catastrophe the experience was.

Think about your review score when buying new stock

The review footprint that you create online will follow your business throughout its lifetime. Don’t purchase anything (ie. poor quality items) that will leave your customers unhappy and risk leaving you with a string of negative reviews on your record.

Take note of negative reviews

If you already have some negative reviews, look into what the customers complaints have been and work to improve on that point.

Keep in touch

Let the customer know what stage their order is at. Email order summaries, dispatch notifications etc to keep them updated with how long it is before their order will arrive. If you really want your store to stand out, try personalising the emails with what you want your brand to say.

dominos track

Dominos stage of order system

Ways to get your customers to leave a review

Put a prompt in packaging

What better way to target your customer than directly in the package and at the time they receive the final part of all the hard work that you have put in. Include a small prompt (card, leaflet etc) that asks customers to leave a review on your chosen review site. You could even put a QR code that takes customers to your chosen review page.

review qr
QR code leaflet example.
Email link

Put a link to your chosen review site profile in correspondence emails.

Lead by example

Use previous positive reviews as an example when asking customers to review your site. Seeing that other customer have left a review will make other customers more likely to join in and leave a review too; ever heard of social proof?

Send a follow up email

If you haven’t directly targeted in the packaging, send an email asking customers for a review during the week after they have received their parcel.

boohooreview2
Follow up email example from Boohoo.com
Facebook reviews

Allow Facebook users to rate you using Facebook’s review feature. Facebook reviews advertise themselves to a certain extent because anyone that visits your Facebook page will see that they have the option to review your business.

Make it easy

Make it easy for customers to leave a review by putting a link to your chosen review profile on your website and social media. If a customer is required to search for the correct site and page in order to leave a review, it may deter them from doing so.

If you’re looking for more information about reviews, look out for a follow up article about the best review sites to join.

Do you have any other tactics for getting customers to review your site? We’d love to hear them.

5 thoughts on “How to get customers to leave positive reviews for your online shop

  1. This article is saying what I have been complaining about for months quote ” Make it easy for customers to leave a review by putting a link to your chosen review profile on your website and social media. If a customer is required to search for the correct site and page in order to leave a review, it may deter them from doing so.”
    You need to follow your own advice – I can’t get my customers to leave a review because they have to go back into the website, find the item they bought (if they can remember even) in order to leave the review. What we need is a much easier system with the reviews being shown on the home page that customers can see immediately they land on the site!

    1. Hi, thanks for the comment, your feedback will be taken into account and we are currently working on research from our customers to improve the experience for all ekmPowershop customers 🙂 This article isn’t referring to individual product reviews, it is referring to reviews on independent websites such as Trustpilot and Facebook reviews. The value of reviews on these sites is very significant as it allows customers to review the entire service they received from a website and increases the overall trust that users can have when shopping with you. You could also encourage your customers to mention the item that they bought from your store on these review sites for an extra touch.

  2. Hi, thanks for the comment, your feedback will be taken into account and we are currently working on research from our customers to improve the experience for all ekmPowershop customers 🙂 This article isn’t referring to individual product reviews, it is referring to reviews on independent websites such as Trustpilot and Facebook reviews. The value of reviews on these sites is very significant as it allows customers to review the entire service they received from a website and increases the overall trust that users can have when shopping with you. You could also encourage your customers to mention the item that they bought from your store on these review sites for an extra touch.

  3. Hi We email our facebook link with our dispatch emails. Be good if the system could also automatically have a link for the customer to review on the website as opposed to scrolling down to the bottom of the page, i find that 80 percent miss this directly on the site. but they do respond to my request for review on the facebook page as they tell me they struggle find where to review on the website. Be good if this could be looked at on the next design tweeks

    1. Hi, thank you for your response, I have passed your comment onto our research team who are currently working with customer feedback to improve ekmPowershop. However, it’s great news that your customers are responding to your request for reviews on Facebook as this can often be a hard thing to get customers to do. Paula 🙂

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